Public diplomacy during military international conflicts. The Ukraine war case

Nowadays, warfare is characterized by a huge intensity of fight, large investment in military technology that led to new ways combat and increased its visibility. While the changing strategic, social cultural features this environment have forced governments armies add fight strategies including public diplomacy, diplomacy itself transformed. Therefore, article reviews current research field presents theoretical approach actual war. In regard, topic discussed battle between Ukrainian Russian for image legitimacy international opinion. information age which we live, activities capabilities can significant impact on how people, organizations, perceive The purpose examine management case both actors involved